英文版深圳日报大版面报道“中国-学院青年艺术作品展”

3月21日深圳日报(Shenzhen Daily)文化版（Page 15：Culture）三分之二版面大幅报道“中国·学院青年艺术作品展”及318艺术商城上线。

深圳日报(英文)3月21日数字版 

原文：

PEOPLE in China are increasingly buying their daily necessities and household appliances online, and this means that they are now open to the idea of making online art purchases.

An online art shop headquartered in Shenzhen, www.318yishu.com, was launched by 318 Art and Culture Investment Company on Monday, the same day the company opened an exhibition of works by young artists from major art academies around China.

The exhibition at Guan Shanyue Art Museum is a rare cooperation between an art shop and a State-level art museum.

More than 80 works are on display, which the academic board selected from nine major art schools on the Chinese mainland.

Ye Xiangming, curator of the exhibition and head of Lingnan Art Museum, who is one of the board members, divides the works into three groups: Reflection, Scenery, and Phantom. Reflection shows the young artists’ reflections on society. Scenery shows how they perceive nature and Phantom conveys the young artists’ visions and dreams.

Yang Xiaoyan, art director of the exhibition and deputy head of the School of Communication and Design at Sun Yat-sen University, said these works, although lacking in maturity, would help people get a glimpse into the future.

“Looking at the works, I feel that the romantic world that existed when I was young has gone, and what now dominates the young people’s world is a hippie attitude, loneliness, and an emphasis on the process rather than the result,” he said.
He added that the artistic contributions featured in the exhibition “may create a great cultural movement in the near future.”

The styles of artistic expression change, and so are the ways of presentation and trading, and that is why Liu Zhenwen, general manager of www.318yishu.com, established the B2C website for arts.

“We are trying to be www.360buy.com in the art world,” he said, referring to one of the largest online shopping malls in China.

Liu said they have representatives in all the nine art schools that participated in the exhibition, and that these representatives are charged with selecting artworks from This is followed by a normal e-business procedure: Buyers view the artworks online, pay via alipay or bank transfer, and receive their purchases by express delivery. One difference with ordinary e-business, according to Liu, is that the delivery of artworks requires costly insurance coverage.

Wu Jiajun, a graduate of Guangzhou Academy of Fine Arts who has three paintings on display at Guan Shanyue Art Museum, visited the exhibition Monday. He said he thought it was a great platform for young artists to communicate and enter the market.

It is difficult for young artists like Wu to earn a living and, like many of his schoolmates, he has been tutoring younger artists to support himself while pursuing his dreams. But now, as a signed artist of www.318yishu.com, he can earn some money and also gain access to a wider market.

Ye added that “e-business is rapidly replacing traditional trading in China. So online trading is a method that the art world has to face.”

译文：
　　　中国人越来越热衷于网络购物，于是，这意味着在线艺术品交易的方式也将日渐为他们所接受。
　　　总部位于深圳的318艺术商城（www.318yishu.com）应运而生，于本周一，也就是和他们公司名称一致的3月18日举办了一个画展，作品来自国内美术学院毕业的青年艺术家。
　　　对于国家级美术馆关山月美术馆而言，与企业的合作是绝无仅有的。本次展览展出了超过80幅作品，均来自大陆的美术学院，而且都通过了学术委员会的审核。
　　　本次策展人、岭南美术馆馆长叶向明作为这次展览的学术委员，将作品分为三个部分：观、境、幻。“观”表现了年轻人对社会的观察和反思；“境”表现的是是对自然的察觉；而“幻”传达了青年艺术家的价值观和梦想。
　　　学术主持、中山大学传播与设计学院副院长杨小彦告诉我们，这些作品尽管不是非常成熟，但是却可以告诉我们艺术的未来。他还告诉我们：“看着这个展览的作品，我发现我年轻时的那个抒情的世界已经一去不复返了，而突显在眼下的，是嬉皮，是孤独，是不要结局的过程。” 另外，他还说，从这次展览反映出来的对艺术的贡献，也许在不久的未来可以引发强烈的文化影响。
　　　随着艺术表现形式的改变，展示和交易艺术品的形式也需要做出改变。这就是为什么318艺术商城的总经理刘振文要建立这个B2C的艺术在线交易平台。
　　　“我们希望做艺术行业的京东商城。”他指的是中国最大的在线网络商城。
　　　刘先生还表示，他们在国内九大美术学院都有办事处，他们共同参与了这次展览的筹办，去挑选学生的作品，并且通过审核后上传到他们的网站上去。
　　　这是一个常见的电子商务流程：买家在线浏览作品，通过支付宝或网银购买，然后通过快递获得商品。但是刘先生指出，其中唯一不同的是，与普通电子商务相比，艺术品的运输会更加严格，也要购买一定额度的保险。
　　　研究生毕业于广州美术学院的吴家俊在这次关山月美术馆的展览中共展出了三幅作品。他认为318艺术商城对年轻的艺术家而言，是一个很好的传播途径，和进入市场的机会。
　　　对于像吴家俊这样的年轻艺术家而言，生存其实并不简单。他曾经和其他同学一样，试过辅导想报考艺术专业的中学生，来为生活提供经济支持，以求实现艺术的梦想。而如今，作为318艺术商城支持的艺术家，他可以获得经济补贴，也可以接触更大的艺术市场。
　　　策展人叶向明在最后表示，电子商务将在中国迅速取代传统销售模式，因此，艺术也应该做好这个准备，迎接这个新时代的到来。

（译者：318小编 黄雯静）

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